A friend of mine in the business said that most agents take a "holi-month" instead of a holiday. That's good news for you. As a lot of folks take their foot off of the lead generation accelerator, you can capture market share.
Clients who choose to do business this time of year are serious. I, myself, bought my current home on Christmas Eve two years ago. A lot of listings hit the market the first of January. So the listing inquiries and appointments are taking place now.
Let people know you're working. 1. Continue to make your daily sphere of influence calls (there is never an easier script... Happy Holidays!) 2. continue to sit open houses (but do more than just put a sign out front - see Page 71 of SHIFT), 3. post on Facebook when you're sitting an open house - even if your friends don't come out to see you, they'll see you're working 4. call on expireds and FSBO's 5. follow up on internet leads within minutes of inquiries 6. practice your scripts for sign call conversion.
The secret to a strong 2010 is having a strong 4th quarter 2009! Don't lose your momentum. Remember, you get paid today for your activities 90 days ago. What will your paycheck look like in 90 days? And, are you ok with that?
Happy HoliDAYS!
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