“Touching” Your Sphere of Influence versus “Impressing” them, an article from Realty Times, examines the difference between "touching" and "impressing" your clients. The author recommends combining a volume "touching" campaign with a concerted effort to make a good impression on people when you have the opportunity - the Power of One. The goal is to make the person you just interacted with walk away feeling a little bit (or a whole lot) better than he did before. Go out of your way for someone, and they'll feel good about you for months, maybe even years - far longer than the impression of a farming postcard, drip marketing or quarterly newsletter.
http://realtytimes.com/rtpages/20090611_sphere.htm
http://realtytimes.com/rtpages/20090611_sphere.htm
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