Here we are at mid-year! Where did the time go? Its time to step back and ask yourself a tough question. If you're not getting the results you want, ask yourself, why not?
Maybe that's not the case! Perhaps your business has picked up and you want to do even more! Bravo if you're in this group.
Either way, it's time to take a look at where you are and compare it to your business plan. How do you do that?
First of all, what are your numbers? Hopefully, you've been tracking your leads, appointments, listings, contracts, closings, and expenses at a minimum. Days on market, list price to sales price ratio, and a P&L would be even better to name a few!
Once you compare where you are with where you planned to be, step back and analyze your strengths and weaknesses in the current market (which in Phoenix has changed since Jan. 09). If you know how to do a SWOT analysis, this is a great time to do another one. Strengths, Weaknesses, Opportunities and Threats.
Next, ask yourself what you need to grow (or have more free time). What has to happen to get you where you need to be? Maybe its education, maybe it's leverage, usually its more lead generation.
Just a note on making changes for growth... when you're considering what you need to do, pay special attention to the ones that scare you! If you're not uncomfortable, you're not growing!
Now you're ready to re-work the numbers on your business plan and re-establish your goals for the rest of the year!
If you feel tempted to skip this mid-year analysis, don't! It's time to be accountable to your business.
I wish you much success!
Rj
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