Whether you're a team leader for a market center like me, or you're a mega agent leading your own real estate team, these are great points! Basically, it boils down to cutting your expenses, creating the right mind set & accepting the market we're in, focus on prospecting, and knowing your USP or Unique Selling Proposition (why people should do business with you)! I thought I would share:
FOUR TRUTHS FOR TEAM LEADERS:
1. The Keller Williams model was built as a direct result of the recession in the late 1980's. Don't forget that. If you've violated our model in some way, you may have to get back to it quickly. Watch your budget. Get with your ALC and cut it to the bone, right now. Lead by example.
2. Watch out for the "I'll wait til things return to normal syndrome." A lot of people will try to follow this. Those people usually end up having to get out of the business. The facts are that things never turn back to the way they were. They go through cycles. Each cycle is a little different and each cycle takes time. There are no quick fixes or easy answers.
3. Prospecting and basic prospecting training are now the keys. They will help you maintain and grow your market center. Also, moving your people quickly (and, quick is like NOW) to the market segments that have sales is the other big key. You must look for them, know them and see them coming. You cannot waste time getting your people to where the action is. Getting there first is a massive competitive advantage.
4. Recruit harder than ever. Don't forget new agents and small companies. The recruiting issues you may encounter (the cost of being at their current office, our better economic deal, being in control of your own business, training, and consulting) will be in big demand. Teaching them how to deal with the down-shift will be something they cannot get where they are. Show your vision, strength and commitment to the industry - and, it's agents. Talk market shift and strategies daily. Explain our premise and our economics.
Now, more than ever, the Keller Williams models and strategies make sense. Tell everyone to remember this:
"If you are an opportunist...this is one of the real opportunities of your career."
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